I have noticed over the years that many leaders purport to have an open door policy with their people but in reality, it has become a facade for doing the same old management process. There are many excuses for this ranging from lack of time to the need for confidentiality being critical. Some of the reasons are legitimate but they need to be the exception rather than the rule.
If you truly want to have engaged associates then this is a topic that must be taken seriously and have a solid foundation so people know they are being listened and responded to in the work place. It should be a part of the business DNA as well as the associate handbook.
Today, you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services.
Once in a while there are words that come to mind in the right order that really make sense. This happened this week while listening to a Sunday Morning Sermon. The words really began to gain some momentum this morning the more I thought on them. So often we seek new answers to old problems when in reality all we needed to do was to stop, listen and renew, hence the words for today: Remember Renew, Receive, Reinforce and Rejoice.
Remember: Reflect on the times your team was the most effective in the past. What were the circumstances of that success and who was providing support and mentoring during that time? So often we forget our past successes when tackling any new project but it is a key to providing positive reinforcement. If you don’t have notes or triggers to remember the details then ask your team members what their recollections were. Digest the details and see how they can be applied in the new project you are tackling today. Glean the best of the processes and incorporate them with any new ideas you have for the growth of the team.
Today, I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal.
“Thinking out of the box” is a term that is over-used, often misunderstood and woefully buzzified. There are experts in the leadership circles that want this term removed from our vocabulary forever; fortunately, I am not one of those. This term needs to become more utilized and it needs to be combined with a dose of disruptive thinking so we can make effective proactive changes that allow us to deal with the plethora of difficult issues we are dealing with in business and government today.
When people talk about thinking outside the box, we mean coming up with creative ways to solve problems – new ways to look at things. We are looking for new ways, processes for how we can do it? We are looking for new products or services that can advance our businesses to a new level. In our eagerness to think outside the box we often, forget to understand what the box is and what constraints there are within the boundaries of that box.
People respond to good leadership! Period! It is in all aspects of our lives, not just business. A mother is a leader in her home; a son may be leader of a team sport or a daughter the leader of the debate team. A group relies on the person in charge to actually lead them to success. A true leader is highly ethical, honest, trustworthy and respected.
In our society we have leaders and followers. Are we born to one or the other? No! Can you hone your leadership skills? Absolutely! Can you learn to be an excellent follower? Absolutely!
The leaders that I admire seem to have all of these in place:
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like?
Many people assume that if someone is successful it is because they have good leadership skills. Some people assume that if a business is successful it is because it has good leaders. Leadership isn’t something that is particularly easy to pass on to other people. Sometimes a company is successful because a past leader was very skilled as a leader and the current leader simply has kept things running the same as before.
Great leadership is a rare skill. For most people it doesn’t come naturally. It is amazing how many organizations are successful even though they have only marginally competent people leading them. Many times this is because the structure of the organization helps make up for a leaders short comings.
As many today are indicating, we are moving into a time of the collaborative economy. Few large organizations can provide all raw materials, services or product knowledge to be a single dominant market leader. More and more companies are relying on development of solid partnerships to become a sum that is larger than the component parts. Whether the collaboration is between firms, individuals or individuals working with firms, all collaborative partnerships are built on a foundation of honesty, trust, and attraction, but why do some, not all, last, endure and actually prosper over time?