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Business Consulting Coaching Employee Engagement Leadership Uncategorized

Getting the Open Door Policy Right

I have noticed over the years that many leaders purport to have an open door policy with their people but in reality, it has become a facade for doing the same old management process.  There are many excuses for this ranging from lack of time to the need for confidentiality being critical.  Some of the […]

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Business Consulting Leadership Uncategorized

Business Tip #8: Telemarketing is NOT the Anti-Christ

Today, you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage.  I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number! With the success direct mail marketing […]

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Business Consulting Leadership Uncategorized

Business Tip #7: Turn Prospects into Customers Overnight!

Today, I’d like to talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: […]

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Business Consulting Leadership Uncategorized

Business Tip #6: Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that […]

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Business Consulting Leadership Uncategorized

Business Tip #5: Direct Response or Bust!

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing […]

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Business Consulting Coaching Uncategorized

Business Tip #3: Kick Start Your Marketing

Today we’d like to discuss the three most important start-up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow […]

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Business Consulting Coaching Leadership Uncategorized

Disruption – Buzzword or Active Possibility for Leaders?

Recently, we have changed my title from Executive Coach to Disruptive Executive Coach since so much of what we have been discussing with people seems to disrupt their comfort levels.  The key is that it seems to be in a positive manner.  Unfortunately, the word is over used.  It has been grossly expanded by all […]

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Business Consulting Coaching Uncategorized

Business Tip #2: Stop Wasting Your Resources

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you […]

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Business Consulting Uncategorized

Business Tip: Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]