In this book I have leveraged my experience with large corporate entities to provide a group of practical exercises and topics that small business can identify, modify and incorporate into their business.
This will allow you to increase sales, profits and sustainable growth. It is a distillation of experiences and processes that I have been exposed to over the years, many of which I share in my workshops.
All of the material provided is well within the working skill sets for the average business owner. There are no special skills required, only a willingness to buckle down and do what is necessary.