All successful businesses, regardless of what they do or sell, have one thing in common: their leaders know how to build and maintain relationships. Let’s face it, relationships are the glue that holds a company culture together and ensures customer satisfaction is paramount. We can also refer to this as relationship capital, which as its name implies is an asset for your company that should be treasured, nurtured and grown.
10 steps to build a relationship capital rich company
Developing relationship capital should be a personal and intentional activity for all employees, not just the leaders. It is a known fact that people will buy from people and firms they Know, Like and Trust so when your culture is ingrained with an attitude of earning relationship capital then it is easy for other relationships to flourish.
Too often leaders get caught up in the details of the products or services they are selling to notice how critical it is to build and maintain relationships, not just with customers but also with vendors, colleagues, and even competitors. Without strong, agile, relationships, it is impossible to have a sustainable, successful enterprise.